A New Era Has Begun for Shopify Merchants


 

While customer retention is a primary goal for many businesses, it is critical for eCommerce platforms. This is because the connection between the customer and the merchant is minimal, especially in a virtual environment. Shopify eCommerce store owners can leave a lasting impression on their customers using the Folio3 customer engagement platform.

Folio3 is a marketing automation platform that aims to boost client engagement and loyalty throughout their customer journey. It integrates with Shopify's online eCommerce and point-of-sale systems, enabling merchants to use their loyalty programme within their store's POS. If sellers offer them, customers can be rewarded with loyalty points, discounts, and other incentives.

Shopify merchants can use Folio3 to create an omnichannel rewards programme that benefits their customers in a variety of ways.

Customers can take advantage of a variety of promotional offers from Shopify merchants that leverage the Folio3 technology. It fosters customer loyalty, encouraging them to stick with the eCommerce platform for years. For instance, Amazon rewards users with cashback, which encourages them to stick around for years.

According to various analysts, the global point-of-sale market reached $62.34 billion in 2018 and is expected to grow at a 7.8 percent compound annual growth rate through 2025.

Boost Customer Engagement Through Point-Based Reward and Referral Programs

Shopify merchants can offer customers loyalty programmes through the Folio3 technology, incentivizing them to make repeat purchases. Additional discounts or early access to new items can entice customers.

According to 2019 Statista Reports, the number of mobile POS payment customers is expected to reach 1,657.5 million by 2023.

Folio3 and Shopify enable customers to have a seamless, omnichannel loyalty experience.

What Makes Folio3 the Best Shopify Theme?

1. Facilitates connection to multiple stores

Customers can easily collect and redeem loyalty points from any location, courtesy of GreyFOX AI, which enables vendors to integrate their online and offline businesses seamlessly. Shopify businesses can leverage the marketing automation platform to cultivate customer loyalty. It enables the redemption of reward points earned on a variety of websites, thereby increasing sales.

2. Customer Engagement Through Online and Offline Channels

In exchange for promotional perks, Shopify businesses may entice in-store customers to purchase products from their online stores. Sellers can hire shopify web designers use the Folio3marketing automation platform to create customer loyalty programmes in order to retain customers.

A points-based loyalty programme increases online sales and conversions. By integrating the Folio3platform with their website, email marketing, and social media platforms, merchants can increase client retention.

3. Keep Customers Informed

The Folio3marketing automation technology keeps customers informed about the latest deals and offers via automatic loyalty email marketing. The platform sends customers an email informing them of their available reward points and their expiration date. Merchants can use the Folio3platform to reward their customers with exclusive loyalty points, which encourages them to purchase immediately and increases client sales.

4. Developing a strong customer-seller relationship

The artificial intelligence-powered promotional platform monitors consumers' shopping habits and tailors special offers to boost sales. It is aware of its clients' purchasing habits and offers them exclusive deals. To increase sales and customer engagement, the platform intelligently distributes notifications, enticing promotions, emails, and intelligent pop-ups.

 


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